Every ingredient in HONE was chosen for a specific reason: to support your brain, your energy, and your body. Nothing more, nothing less.
Most protein snacks are built around one goal: hitting a macro number. They use processed proteins, artificial sweeteners, and binding agents to get there.
We took a different approach. We started with what the brain actually needs: complete proteins with specific amino acid profiles, natural sugars for glucose, and micronutrients that support neurotransmitter production. Then we found whole foods that deliver all of it.
The result is six ingredients you can pronounce, recognize, and feel good about eating.
Each ingredient plays a role. Here's why they're in every bag.
Greek yogurt delivers complete protein with all essential amino acids, including tyrosine, a precursor to dopamine. The culture process creates probiotics that support the gut-brain axis, while the slow digesting casein provides sustained amino acid release.
Cottage cheese is one of nature's most bioavailable protein sources. It's rich in casein protein, which digests slowly to keep you full for hours. It also contains tryptophan, the amino acid your body uses to produce serotonin: the neurotransmitter that regulates mood and focus.
Egg whites have the highest biological value of any whole food protein meaning your body can use nearly 100% of what you eat. They're rich in leucine, the amino acid that triggers muscle protein synthesis, and contain choline, essential for acetylcholine production and memory function.
Whey is the fast acting complement to our slow digesting dairy proteins. It spikes amino acid levels quickly, kickstarting neurotransmitter production within minutes. We use minimally processed whey isolate to retain immunoglobulins and growth factors lost in isolate processing.
Your brain runs on glucose. Honey provides it in the most natural form. A blend of fructose and glucose that absorbs steadily without the spike and crash of refined sugar. Raw honey also contains trace enzymes, antioxidants, and prebiotics that support gut health.
We use whole freeze dried fruit. Blueberries bring anthocyanins that cross the blood brain barrier. Strawberries add vitamin C for dopamine synthesis. Each fruit was chosen for cognitive benefits first, flavor second.
These ingredients were engineered to work as a system.
Fast absorbing whey spikes amino acids immediately. Slow digesting casein from yogurt and cottage cheese maintains elevated levels for hours. Honey provides glucose to fuel the brain while protein is being processed. Fruit adds micronutrients that act as cofactors in neurotransmitter synthesis.
The result is a macro ratio optimized for cognitive performance: enough protein to support neurotransmitter production, enough carbs to fuel your brain, and minimal fat so absorption isn't slowed.
No artificial sweeteners, flavors, colors, or preservatives. If it wasn't food 100 years ago, it's not in our product.
Heat destroys nutrients. Freeze-drying removes water at low temperatures, preserving vitamins, enzymes, and protein structure.
We'll tell you exactly where everything comes from.
Every batch is tested for heavy metals, microbials, and nutritional accuracy. We publish the results.
Join the 1,000+ members on our waitlist to get early access when we launch.
